Friday, February 13, 2009

Consumer Reports Bucks Starbucks


How innerestin': Last week, Consumer Reports did a blind tasting of a number of ground coffees, and Starbucks scored lower than many brews half its price. According to the NY Daily News

"The magazine's independent testing firm tested 19 ground coffees and reported that pricey Starbucks Coffee Colombia medium ($11.53 per pound) didn't even place among the top regular coffees, and it trailed among the decafs. Eight O'Clock Coffee 100% Colombian (at a wallet-friendly $6.28 a pound), was judged the hottest ground coffee of all, winning CR's 'Best Combination of Taste and Price.' Testers raved that the coffee possesses 'a complex blend of earthy and fruity, with a bright, pleasing sourness.'

In the decaf arena, Folger's ($8.55 a pound) won similar raves from CR."

My dad's an ardent Starbucks fan and my love of the brand has been documented here before. I'll definitely have to arrange a blind taste-test of my own.

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